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Alexander Taylor

Designer • Streamer • Photographer • Retro Enthusiast

PS2 Ad

I was given different choices for styles in this project. I initially wanted to represent the return of the PS2 as a tree growing out of the ground. But I later decided on the idea of Repetition, with the word “power” repeating over and over again to represent the state-of-the-art graphics of the time. I used my own PS2, a silver PS2 Slim, as the photo reference, and the background was inspired by the PS2 home screen. Later on, the idea eventually evolved into a rerelease of the PS2, with reimagined games so the adults who used to played them can enjoy them all over again. Several other projects were done later on around this new idea, but the original idea was to create a PS2 ad that would have been used back in the day.

A basic sketch of the original idea for the ad.
Some sketches of the preferred idea for the ad.
An unofficial ad for the PS2 heavily inspired by the menu screen.
A mockup for an Instagram post of the ad.
A mockup for a FaceBook post of the ad.