A white pixel logo

Alexander Taylor

Designer • Streamer • Photographer • Retro Enthusiast

Archive Arcade Logo

The goal here was to create myself a new logo to use with my personal brand as a content creator. I wanted to create something with a retro theme while also using the brand colour, red. Through experimentation and drawing inspiration from a past project (included in this page), 3 concepts were made. The best and most practical one was chosen, where I also created a banner using custom-made stylized text, as well as both sides of a business card. I wanted to capitalize on the retro gaming aesthetic, being able to make a pixel logo that is pleasing to the eye while also being able to shrink down very small and still be recognized.

A variety of sketches for a pixel-based logo.
3 sketches of variations for a pixel logo.
A panel from the menu of an arcade-themed restaurant.
A colour version of the main logo.
A colour version of a second logo idea.
A colour version of a third logo idea.
A red background with a white pixel logo.
A pixel banner with stylized text.
The front side of a business card.
The back side of a business card.