Alexander Taylor

8-Bit Bites Campaign

This campaign spans 2 different projects from different college years. The first one was for a candy package with weird flavours. I wanted something retro, yet practical, that would catch someone's attention. I played around with Illustrator's toolset, especially the 3D tool for the cubes. I even made 3D package mockups. The second project was for an advertising campaign. I had a grand idea, and wanted to put my vector skills to the test with an Isometric grid. With the middle graphic taking over 12 hours to make, the effort was worth it. I used juxtaposition to combine different aspects together; a city and a piece of candy, to focus on the huge flavour of the candies. I had also created 2 social media mockups, adjusting the ad layout to fit the sizes of the platforms.